F1® Arcade Birmingham brings the speed, glamour and adrenaline of Formula 1® into a high-energy hospitality destination delivered by Archetypely. Following Archetypely’s delivery of the world’s first F1® Arcade in London, Birmingham marked the next stage in bringing this pioneering competitive socialising concept to life. The venue combines full-motion racing simulators, gameplay technology, bars, food service, spectator areas, AV, specialist lighting and bold brand-led interiors, including a full-size Formula 1® racing car suspended upside down from the ceiling. Archetypely managed the project from feasibility and procurement through technical coordination, fit-out delivery and handover.