Skin & Beauty by Supherpharm is a new retail concept store created by Robert Majkut Design, developed as part of a strategic up-branding process. Defined in response to evolving market needs, it introduces a new premium brand entity targeting conscious and demanding beauty consumers. The space offers a curated, sensory-rich experience, combining functionality, refined aesthetics, and emotional engagement. Eight colour-coded product zones, sculptural furniture, adaptive lighting, and integrated digital technologies redefine the beauty store environment. Driven by in-depth research and parametric design, the concept supports brand repositioning and scalability — setting a new benchmark for premium beauty and wellness retail experiences.