Róisín Lafferty was tasked with designing Base & Boon 2.0, a bold reimagining of the salon experience located in the Diplomatic Quarter of Riyadh, Saudi Arabia. Initiated by two visionary female entrepreneurs, the project expands the Base & Boon brand by introducing a pioneering concept: an inclusive, multifunctional beauty hub where independent therapists across disciplines work side by side. Located within Saudi Arabia’s first Special Economic Zone, the space sets a new standard by combining luxury services with a co-working model that welcomes both male and female professionals and clients, marking a first of its kind in the region.