Formadesign UK Ltd was commissioned to create a Lindt & Sprüngli flagship within a prestigious location. It was to be more than a UK flagship and required global resonance. The store needed to blend immersive chocolate experiences with premium product offerings. Formadesign UK Ltd had the privilege of partnering with CBA Design in France to bring their shopfloor concept to life. While elevating brand presence in one of London’s most iconic and visited locations the store was to offer one of the world’s widest ranges of Lindt products. It also needed live chocolate demonstrations, interactive tasting zones and personalisation stations.