A project to redesign, refurbish and rebrand a leading casual dining bar and restaurant. Everything from logo, signage, floorplan and layout to colour palette and choice of finish and fittings supports the operator’s strategic plan and brand repositioning as an all-day dining destination with extended opening hours. 

Jones AD’s new look for Turtle Bay Chelmsford brings a more relaxed feel, inspired by easygoing Caribbean beach life. Bright primary colours and industrial details have been replaced by warm corals and soft turquoise, layered textures and fabrics, and the glow of carefully-considered lighting to create an atmosphere that’s less urban, more beach.