05. Hotel Public Space Design
Areen
Palm Court
London, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Sheraton Park Lane is approaching its centenary, and with it the responsibility to honour its legacy while remaining relevant. The intention was never to recreate the past, but to reinterpret it—to design a space that feels rooted in its history yet unmistakably-contemporary.
The starting point was the idea of “Evoking an Era of Elegance”—a conversation between the Palm Court’s rich social history and the way people gather today. The result is a space where historic references are quietly embedded. It’s about atmosphere, tactility, and rhythm—allowing the story of the Palm Court to unfold subtly, through material choices and spatial experience.
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