Located within the iconic Allianz Stadium, Radisson RED London Twickenham is a bold reimagining of a hotel destination rooted in the energy and heritage of English rugby. DLSM Studio transformed 150 guest rooms alongside the lobby, lounge, co-working spaces, event facilities and two new hospitality concepts, The Huddle and The Loft. Inspired by the energy of rugby and sporting community spirit, the design combines Radisson RED's vibrant personality with authentic storytelling, bespoke artwork and immersive lighting, resulting in a dynamic, year-round destination that appeals equally to hotel guests, local residents and visitors to one of sport's most celebrated venues.